Firm mentors Lagos students on advertising career

Lagos By Oluwafunke Ishola A marketing and advertising firm, Dentsu Nigeria, says it will inspire and empower students in Lagos State public secondary schools to explore opportunities in marketing and advertising. Mr Emeka Okeke, the Group Chief Executive Officer of MediaFuse-Dentsu Nigeria, said this in a statement on Wednesday in Lagos. Okeke said the move was part of Dentsu Global initiative to unite teams around the world as a force for good through its annual event, One Day for Change (ODfC). With the initiative, Okeke said Dentsu aims to generate ideas to solve future challenges facing society through its people, across the world, participating in activities that contribute to local communities. According to him, Dentsu Nigeria is leveraging the ODfC initiative to stimulate interest in advertising and marketing careers among young people, providing early guidance to students who may otherwise not have access to mentorship or industry insights. “Our goal is simple: catch them...