Firm mentors Lagos students on advertising career

Lagos

By Oluwafunke Ishola

A marketing and advertising firm, Dentsu Nigeria, says it will inspire and empower students in Lagos State public secondary schools to explore opportunities in marketing and advertising.

Mr Emeka Okeke, the Group Chief Executive Officer of MediaFuse-Dentsu Nigeria, said this in a statement on  Wednesday in Lagos.

Okeke said the move was part of Dentsu Global initiative to unite teams around the world as a force for good through its annual event, One Day for Change (ODfC).

With the initiative, Okeke said Dentsu aims to generate ideas to solve future challenges facing society through its people, across the world, participating in activities that contribute to local communities.

According to him, Dentsu Nigeria is leveraging the ODfC initiative to stimulate interest in advertising and marketing careers among young people, providing early guidance to students who may otherwise not have access to mentorship or industry insights.

“Our goal is simple: catch them young and show them a path.

“Dentsu Nigeria has a long history of supporting education, and we believe it’s our responsibility to inspire and empower students to explore the vast world of marketing and advertising,” Okeke said.

He added that the initiative provided an engaging platform for professionals from the firm to facilitate interactive career sessions with students, demystifying the advertising world.

Okeke disclosed that it held an advertising mentorship session with students at Army Children Secondary School, Ikeja, focusing on bridging gaps in career mentorship for Nigerian students.

He said the sessions covered four key career paths within the industry: Digital, Creative, Core Media, and Finance.

“The facilitators shared real-world insights, practical tips, and career opportunities with guidance tailored to each specialisation,” he said.

He disclosed that the students were particularly energised by the session on Digital Marketing, led by Wilfred Emmanuel, Senior Digital Performance Manager at Dentsu Performance Nigeria, who explained how data and technology shape modern marketing.

Similarly, Kelani Mustapha, Human Resource Manager at MediaFuse-Dentsu Nigeria, described the initiative as more than a one-off event.

“This is part of our long-standing commitment to supporting education. We’re not just sparking interest—we’re building a pipeline of future professionals who can one day shape the industry,” he said.

Mustapha said the firm would build on the momentum to host selected students in future agency immersion sessions, where they can experience advertising operations up close.

Comments

Post a Comment

Popular posts from this blog

Political Shake-Up: Drama and Upsets at APC Lagos Council Primaries

Image
  By Sultan Oluwaseunayofunmi The recently concluded All Progressives Congress (APC) council election primaries in Lagos State delivered a mix of suspense, drama, and political upheaval. Held across the 57 Local Government Areas (LGAs) and Local Council Development Areas (LCDAs), the primaries saw no fewer than six incumbent council chairmen fail to secure a second term ticket—marking a significant shift in local party dynamics. In what many have described as a surprising outcome, four of the incumbents were unseated by a mix of former lawmakers and fresh faces within the party, some of whom were contesting for the first time. The results, collated at the party's state secretariat in ACME, Ikeja, showed these chairmen trailing behind their challengers—some finishing as low as third place. The biggest upsets occurred in: Ojo LGA, where Muibat Rufai ousted the sitting chairman Idowu Rasulu Onigbongbo LCDA, where Rakiat Hassan was defeated by Moyo Adebanjo Ayobo-Ipaja LCDA, where Ladi...
Read more

Lagos State Government to Ban Danfo and Korope Buses on October 1.

Image
By Sultan Oluwaseunayofunmi , The Lagos State Government has said there’s no going back on the planned enforcement banning operations of all unregulated commercial bus operations, such as  Danfos and Koropes, along the Lekki-Epe corridor, from October 1, 2024. The special adviser to Governor Babajide Sanwo-Olu on transportation, Sola Giwa, disclosed this in a chat with Vanguard on Saturday, July 14.  He said that the reminder on the planned ban, which is in line with the Lagos State Strategic Transportation Master Plan (STMP), was to dismiss rumours that the move had been suspended. Giwa stated that a stakeholders’ meeting was held with bus operators and union leaders on their need to comply before October 1 to successfully regulate and integrate the informal transport sector into the State’s Bus Reform Initiative using the corridor as a pilot test. Giwa described the current state of bus operations on the corridor as chaotic hence, the need for collaboration to successfully r...
Read more

Outcry in Epe: Residents Demand Fairness Over Dual Toll Gates on Epe/Ijebu-Ode Expressway

Image
By Sultan Tensions are rising in Lagos State’s Epe Division as residents and stakeholders voice growing frustration over what they describe as unfair toll practices on the recently renovated Epe/Ijebu-Ode Expressway. The controversy centers around two toll gates situated on the same road—allegedly managed separately by the Lagos and Ogun State governments. The presence of both tolls, locals argue, amounts to double taxation and places an unnecessary financial burden on daily commuters. Currently, road users report paying between ₦1,000 and ₦2,000 per trip, depending on the size and type of vehicle. For farmers, traders, workers, and students who rely on this route daily, the charges are more than just inconvenient—they’re unsustainable. “This toll is a clear hardship on our people,” a community leader said during a recent town hall. “Why should people be punished for going to work or taking their goods to market?” In response, residents are proposing more reasonable fees: ₦200 for ...
Read more